THE PROJECT
This project was created as part of a Tesco campaign promoting Clubcard Reward Partners, highlighting how customers can exchange vouchers for up to triple their value with selected partners.
The campaign centres around the headline “More eating out, less forking out”, tapping into the idea of getting more from everyday spending. It subtly nods to Tesco’s “It’s not a little thing, it’s everything” campaign, with both campaigns sharing a focus on a single, impactful visual element. In this case, the creative is built around a simple but striking concept: a single food item presented on a fork. This minimal approach allows the message to land clearly while creating a strong and recognisable visual system across formats.
This was my first project at Tesco working end-to-end. From initial concept through to final execution, with this idea selected and developed into a full campaign rollout.
More eating out, Less forking out
CLIENT
CATEGORY
Digital Marketing
SOFTWARE
Adobe Photoshop & After Effects
Primary Social Media Animation
The animation focuses on introducing elements in a clean and engaging way, reinforcing the campaign message. Movement is used purposefully to enhance the visual rather than distract from it
Digital Out of Home (DOOH)
A series of static Digital Out of Home (DOOH) executions were developed to deliver maximum impact in busy environments. Each layout uses bold composition and minimal copy, allowing the food on fork visual to take centre stage.
More DOOH Screens
Further DOOH executions, each variation introduces a different product. The core visual system remains consistent.
Primary Social Media Animation
The animation focuses on introducing elements in a clean and engaging way, reinforcing the campaign message. Movement is used purposefully to enhance the visual rather than distract from it
Secondary Social Media Animation
A secondary animation was developed to extend the campaign’s reach across social platforms. This variation builds on the same visual language, but keeping the overall look and feel aligned with the wider campaign.
Behind the Scenes – Photography
This section showcases behind the scenes moments from the photography shoot at Gareth Morgans. These images and clips highlight the process behind creating the campaign’s hero visuals.
Secondary Social Media Animation
A secondary animation was developed to extend the campaign’s reach across social platforms. This variation builds on the same visual language, but keeping the overall look and feel aligned with the wider campaign.
