I’m a multidisciplinary graphic designer who combines ideas and aesthetics to create bold, purposeful design that brings brands and products to life. My work blends visual storytelling with strategic thinking, always with the customer front of mind.

I’m currently a Senior Digital Designer at Tesco, where I help shape the digital presence of one of the UK’s most recognised and trusted retailer. I lead creative across a variety of digital marketing campaigns, from in-store screens to social media and online assets. Ensuring every piece of communication is both visually striking and on-brand.

Previously, I was a Midweight Designer at Sky Creative, Europe’s largest in-house agency. There, I delivered multi-channel campaigns and BAU assets across Sky’s channels and sub-brands, working across social, motion, print, and digital. It was a fast-paced, collaborative environment that taught me to think big, move fast, and design with clarity and impact.

I hold a First Class Honours degree in BA (Hons) Graphic Design from Coventry University, where I developed a strong foundation in design theory, creative problem-solving, digital and print practice. I’m also Adobe Certified in Photoshop, After Effects, Illustrator, and InDesign, and I am proficient in using Figma for UI and collaborative design.

Earlier in my career, I worked as a Junior Creative Designer at One Retail Group, where I produced product manuals, illustrations, and e-commerce advertising for a range of consumer goods. This role grounded me in practical, customer-focused design and sharpened my eye for detail.

Above all, I’m passionate about designing with meaning and intent — always aligning with brand vision, speaking to real people, and crafting visual solutions that not only look great but serve a clear purpose.