THE PROJECT
For Tesco Clubcard’s The Best Night In campaign, I helped bring the idea of turning an ordinary night at home into something more cinematic to life.
Working across the digital journey, I created static smart screen assets and contributed to the campaign photography, including hand-modelling key food elements such as a burger, chicken strip and a curry for the shoot. The visual direction took inspiration from the cinematic language of film, using dramatic camera angles, vibrant colours, Clubcard blue spotlights and 3D glass effects typography to make an everyday meal feel epic.
The result was a colourful, playful and immersive visual world designed to transport customers from their sofa into their own Best Night In.
Sizzle reel
I stepped in front of the camera to hand-model the food used throughout the campaign, carefully positioning the burger, chicken strip and curry to create the hero shots. This reel brings those behind-the-scenes moments together with the final retouched imagery, revealing how the physical shoot evolved into the finished cinematic campaign.
The hero shots
The final stills, capturing the hands-on moment from the shoot.
The competition
The campaign was also supported by a Clubcard competition, adding another layer to the digital experience.
Behind the scenes
A few moments from the shoot, captured throughout the day. From hands-on product styling to glimpses of the studio step-up. The final photography was captured by Danielle Wood.
Digital journey
Taking the campaign look and feel beyond the hero imagery, the creative was adapted across a range of digital touchpoint to showcase promotional products. Each execution retains the distinctive visual language of the campaign while being adaptable.
