THE PROJECT
That’s Dinner Sorted is a cross-channel digital marketing campaign focused on making mealtimes easier and more inspiring for Tesco customers. As part of this project, I created a wide range of digital assets spanning Tesco’s website, paid media, and social platforms—including static and animated Digi banners and social posts.
The campaign covers a variety of Tesco’s food ranges, from everyday to premium meals. This includes Tesco core products, Tesco Finest, and sub-brands such as Root & Soul, Free From, and Greek, and more. Each asset was created to reflect the tone and quality of its range while maintaining visual consistency across the broader campaign, ensuring that dinner really is, sorted.
That's dinner sorted.
CLIENT
CATEGORY
Digital marketing
SOFTWARE
Adobe Photoshop, After Effects, Figma & Clinch
TASTE DISCOVERIES
A vibrant campaign spotlighting new and exciting flavours across Tesco’s food ranges. Designed to inspire shoppers to try something different, with bold, flavour-led visuals rolled out across digital banners and social.
THE LANDING PAGE
ROOT & SOUL
Celebrating soulful, plant-based meals rooted in wholesome ingredients. Assets focused on earthy tones and comforting food photography to align with the brand’s nourishing message.
FREE FROM
A clean and inclusive design approach for Tesco’s Free From range. Highlighting allergen-friendly meals without compromise on taste. Social and banner assets were crafted to feel fresh, reassuring, and accessible.
FLAVOUR KITS
Quick, flavour-packed meal ideas made simple. This project focused on bold, punchy creative for social and web, showing just how easy it is to add big taste with minimal effort.