THE PROJECT
As part of Tesco’s campaign, It’s Not a Little Thing. It’s Everything. I was responsible for adapting and extending the campaign’s visual identity across various digital touchpoints. While the original creative was developed by BBH, my role involved repurposing the established design language to ensure consistency and engagement across Tesco’s broader digital ecosystem.
This included creating assets for social media, paid search, in-store screens, and the Tesco app’s splash screen, the first visual customers encounter when opening the app. Each adaptation was crafted to maintain the campaign’s focus on the emotional significance of food in everyday life.
It’s Not a Little Thing. It’s Everything.
CLIENT
CATEGORY
Digital marketing
SOFTWARE
Adobe Photoshop, After Effects & Figma
APP SPLASH SCREEN
I adapted the campaign for the Tesco app splash screen. One of the most visible brand moments. As the first thing 9 million weekly users see, it plays a key role in reinforcing Tesco's message
IN-STORE SCREENS
This is one example of how the campaign was adapted for Tesco'c in-store digital screens. Designed to capture attention in a busy environment.
These landscape format screens were designed for use both in-store and externally.
GHS ACAUISITION EMAIL
Alongside these adaptations, I also created a separate email design for GHS acquisition, using a complementary visual style to maintain consistency across Tesco communications.
