THE PROJECT

A self-initiated project where I developed Wag & Bone. I created the brand name, identity, packaging, and digital presence. The visual identity centers around a distinctive mark: a dog silhouette nestled within the ampersand, symbolising the bond between pets and their owners.

Designed with warmth and joy at its core, the brand celebrates canine wellbeing through vibrant colours, playful photography, and engaging motion and static content for social media. Every element from packaging to promotional assets, was crafted to evoke “Tail-Wagging Delight in Every Bite.”